Keep the product brief close to the draft
Organize product details, personas and campaign scripts for your content production. Review every draft before it reaches a client.
A practical starting point
These are applications of the same product-to-script workflow. Start with one seller campaign; specialist needs should be agreed in your pilot brief.
Capture the brief
Add actual product details and a persona that guides the intended brand voice.
Draft a campaign
Generate script ideas, edit the wording and approve it before video production.
Review before delivery
Inspect video drafts and share reviewed work through your existing client workflow.
What to review
Confirm asset rights, claims, provider costs and client expectations before production. Use existing client approval and reporting tools where needed.
Are enterprise services or unlimited usage included?
Do not assume unlimited seats, generation, white-label delivery, public API access or an SLA. Discuss your requirements and available configuration in a demo.
Start with a product you know.
See how your product details become a script you can review and refine.